Three weeks ago this site ran a piece arguing that the World Cup broke American betting records and the books came out ahead anyway. Every figure in it came from operators talking to reporters, and the post said so plainly: nobody had filed financials yet, and press quotes get picked by the people they flatter. … Read more
Spain lifted the trophy at MetLife Stadium on July 19, and plenty of American bettors had called it. Spain was the most-backed team to win the tournament at BetMGM before a ball was kicked. That should have been an expensive month for the sportsbooks. Instead, World Cup betting handle records fell week after week and … Read more
Forty-eight teams. One hundred four matches. Thirty-nine days across three host countries. And at the end of all of it, the 2026 World Cup underdogs who had spent a month embarrassing the sport’s aristocracy watched four of the shortest prices on the board fill the semifinals. Spain beat Argentina 1-0 in extra time at MetLife … Read more