ESPN BET Failure: The $2 Billion Lesson for Bettors

Infographic showing ESPN BET failure. 10-year deal lasted only 2 years. $2 billion partnership value. 2.9 million users migrated to theScore Bet. DraftKings now ESPN's official odds provider.

The $2 Billion Experiment Ends On December 1, 2025, ESPN BET quietly disappeared. Users who opened the app that morning found a new name, new logo, and new color scheme. The mint green had become electric blue. ESPN BET was now theScore Bet. The rebrand marked the end of one of the most ambitious and … Read more